The retail sector has constantly been evolving and it has become an important engine of growth. This one-semester Certificate Program on Retail Management and Digital Customer Experience is aimed towards helping students to succeed in the retail world where there has been a significant shift from being purely physical to becoming omni-channel. It teaches creatives how to understand their target customers and their journeys so that they can strategically fulfill their ever-changing demands. With complementary skills like Digital Marketing, Content Creation and Visual Storytelling, students will be able to strategically create their own retail mix for their respective retail business projects.
For S.Y. 2021-2022, this program will be delivered through the SoFA C.R.E.A.T.E. (Collaborative Remote Experience through Art and Transformative Education) Program.
This course runs for 1 semester or approximately 4 to 5 months. The semester begins in February 2022.
The main objective of this course is for the students to have an overview of the world of retail and provides them a better understanding of different functions of fashion retailing. It aims to give students a deeper understanding of the global, high-tech and ever-evolving retail industry, which plays an integral role in both national and global economies. It also a course where students can learn about the various aspects of retail operations, and the responsibilities and challenges of starting and operating a fashion retail business. This online course is an overview of retailing as part of the Buying Cycle, specifically focused on the system of distributing and showcasing fashion and complementary products and services. Students will learn how to set-up, manage and operate fashion retailing businesses by immersing them with different business functions based on the 7P’s of the retail mix: (1) Product (Merchandise and Brand Management), (2) Price (Retail Pricing), (3) Promotions (Retail Communication Mix); (4) Place (Channel Selection including Physical and Digital Distribution Points), (5) Processes (Store Operations and Back-End Support Systems), (6) People (Human Resource Management and Customer Service) and (7) Physical Evidence (Store Design, Visual Merchandising and Brand Touchpoints). Its overarching framework is critical strategic decision-making focusing on key issues such as selection of target markets, developing sustainable comparative advantage, and building an organizational structure to support strategic direction. This course requires students to develop a strategic retail plan anchored on a unique fashion concept.
This course allows the student to learn about the online retail environment and its significance into today’s fashion business landscape. As traditional brick-and-mortar models are reaching obsolescence, the fashion industry is now shifting to more dynamic, efficient, and technologically advanced selling platforms in order to serve the needs of a fast-growing digital consumer market. An examination of the current fashion e-commerce trade and digital consumerism. Branding, marketing strategies, merchandise development, technology-based distribution platforms and social media promotions will be explored and practiced. Students will be tasked to conceptualize a unique online store by designing websites, applications, and social media accounts for selling and other online selling platforms.
DIGITAL MARKETING FOR CREATIVES
Digital Marketing is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry. From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.
CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES
In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market. This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms. More importantly, to exercise the skill of integration, the ideas generated in the process will then be translated and executed into visual narratives that utilize techniques in creating videos and other tools to effectively convey the designer’s message to the intended target customer.
Retail Management | Thursdays | 3:00PM - 6:00PM
Fashion E-Commerce | Fridays | 6:00PM - 9:00PM
Digital Marketing for Creatives | Mondays | 6:00PM - 9:00PM
Content Creation and Visual Storytelling for Creatives | Tuesdays | 6:00PM - 9:00PM
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan or Monthly Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 56,322
- 2-Part Installment Plan
- Upon Enrollment: PHP28,911
- May 1, 2022: PHP 28,911
- 12-Part Installment Plan (via Bukas)
- Your monthly payment will be computed and reflected on your account on the Bukas website or app. (https://bukas.ph/partners/sofa/)
- If you select this installment plan, please choose "Bukas Tuition Installment Plan" as your mode of payment upon checkout.
For students availing the 2-part Installment Plan or the Bukas Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email firstname.lastname@example.org.
NOTE: Tuition and applicable fees for this course have been adjusted for the 1st semester of S.Y. 2021-2022 in view of the effects of the COVID-19 pandemic.