This one-semester Certificate Program on Digital Fashion Marketing provides a concise overview of the skills, strategies, and tactics necessary to help a fashion designer, entrepreneur, or marketer to stay ahead in an increasingly digital fashion environment. At the core of this course is the importance of branding oneself and one’s business to solidify one’s unique proposition in the digital world.
For S.Y. 2021-2022, this course will be delivered remotely through the SoFA C.R.E.A.T.E. (Collaborative Remote Experience through Art and Transformative Education) Program.
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This course runs for 1 semester or approximately 4 to 5 months. The semester begins in February 2022.
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Outline:
DIGITAL MARKETING FOR CREATIVES
Digital Marketing is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry. From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.
PERSONAL BRANDING FOR CREATIVES
This course shall be divided into the stages/ modules as the students’ roadmap in building their Personal Brand as follows: 1) Personal Brand Vision that is rooted in their Life Purpose, Passions and Values. 2) Personal Brand Goals & Objectives as manifestations of their Personal Brand Vision. 3) Personal Brand & Industry Audit to ground goals vis-à-vis their current realities. 4) Personal Brand Strategy that will help bridge current realities to reach their goals & objectives. 5) Personal Brand Action Plan that translates their Personal Brand Strategy into actionable steps towards meeting goals. 6) Personal Brand Narrative as the backbone of how they will communicate their Personals Brand 7) Personal Brand Look Book which will serve as the visual translation of their Personal Brand. 8) Personal Band Communication Plan will be the actual implementation of their Personal Brand Narrative. 9) Personal Brand BluePrint will serve as the single document that encapsulates their Personal Brand. This course provides the theories, underpinning knowledge, and practical applications, supported by research to help create, communicate a marketable Personal Brand.
FASHION BRANDING
In a world where technology has democratized access for anyone to create a fashion business online, or a business that both compliment the brick-and-click ecosystem, not everyone can create an enduring, successful brand. It is with this premise that this course was created – to provide a deconstructed window in building a brand that can face disruptions, dovetail to realistic work-streams, self-actualization of its full potential and monetized. After this course, its students should be able to gain confidence in understanding their business vis-à-vis their brand –the distinction, the consequence, the relationship - and the many work-streams that impact the consistent stewardship of the brand, in the course of its evolution as living idea.
CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES
In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market. This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms. More importantly, the ideas generated in the process will then be translated into strong narratives that employs techniques in creating videos and other visual tools to get the message across to the customer in mind.
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Schedule:
Digital Marketing for Creatives | Mondays | 6:00PM - 9:00PM
Personal Branding for Creatives | Wednesdays | 6:00PM - 9:00PM
Fashion Branding | Tuesdays | 3:00PM - 6:00PM
Content Creation and Visual Storytelling for Creatives | Tuesdays | 6:00PM - 9:00 PM
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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Payment Terms:
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan or 4-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 56,322
- 2-Part Installment Plan
- Upon Enrollment: PHP 28,911
- May 1, 2022: PHP 28,911
- 12-Part Installment Plan (via Bukas)
- Your monthly payment will be computed and reflected on your account on the Bukas website or app. (https://bukas.ph/partners/sofa/)
- If you select this installment plan, please choose "Bukas Tuition Installment Plan" as your mode of payment upon checkout.
For students availing the 2-part Installment Plan or the Bukas Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email admissions@sofa.edu.ph.
NOTE: Tuition and applicable fees for this course have been adjusted for the 2nd semester of S.Y. 2021-2022 in view of the effects of the COVID-19 pandemic.