This one-semester Certificate Program on Fashion E-Commerce is an introductory program that aims to up-skill fashion designers, entrepreneurs, and marketers to compete in the world of internet retailing. As fashion companies fully embrace a more multichannel approach in fulfilling the needs and wants of its customers, this course provides an overview of what it means to conceptualize, create, establish, and run a fashion e-commerce site with complementary skills of digital marketing, fashion branding, content creation and visual storytelling. More importantly, the program engages the student by challenging them to create actionable e-commerce strategies to be able to successfully compete in the market.
For S.Y. 2021-2022, this course will be delivered remotely through the SoFA C.R.E.A.T.E. (Collaborative Remote Experience through Art and Transformative Education) Program.
This course runs for 1 semester or approximately 4 to 5 months. The semester begins in February 2022.
This course allows the student to learn about the online retail environment and its significance into today’s fashion business landscape. As traditional brick-and-mortar models are reaching obsolescence, the fashion industry is now shifting to more dynamic, efficient, and technologically advanced selling platforms in order to serve the needs of a fast-growing digital consumer market. An examination of the current fashion e-commerce trade and digital consumerism. Branding, marketing strategies, merchandise development, technology-based distribution platforms and social media promotions will be explored and practiced. Students will be tasked to conceptualize a unique online store by designing websites, applications, and social media accounts for selling and other online selling platforms.
DIGITAL MARKETING FOR CREATIVES
Digital Marketing is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry. From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.
In a world where technology has democratized access for anyone to create a fashion business online, or a business that both compliment the brick-and-click ecosystem, not everyone can create an enduring, successful brand. It is with this premise that this course was created – to provide a deconstructed window in building a brand that can face disruptions, dovetail to realistic work-streams, self-actualization of its full potential and monetized. After this course, its students should be able to gain confidence in understanding their business vis-à-vis their brand –the distinction, the consequence, the relationship - and the many work-streams that impact the consistent stewardship of the brand, in the course of its evolution as living idea.
CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES
In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market. This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms. More importantly, to exercise the skill of integration, the ideas generated in the process will then be translated and executed into visual narratives that utilize techniques in creating videos and other tools to effectively convey the designer’s message to the intended target customer.
Fashion E-Commerce | Fridays | 6:00PM - 9:00PM
Digital Marketing for Creatives | Mondays | 6:00PM - 9:00PM
Fashion Branding | Tuesdays | 3:00PM - 6:00PM
Content Creation and Visual Storytelling for Creatives | Tuesdays | 6:00PM - 9:00PM
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
Enrolling students have the option to settle tuition for this course in full upon enrollment, avail of our 2-part Installment and Bukas Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 56,322
- 2-Part Installment Plan
- Upon Enrollment: PHP 28,911
- May 1, 2022 PHP 28,911
- Bukas Installment Plan
- Your monthly payment will be computed and reflected on your account on the Bukas website or app. (https://bukas.ph/partners/sofa/)
- If you select this installment plan, please choose "Bank Deposit" as your mode of payment upon checkout.
For students availing the 2-part Installment Plan or the Bukas Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email email@example.com.
NOTE: Tuition and applicable fees for this course have been adjusted for the 2nd semester of S.Y. 2021-2022 in view of the effects of the COVID-19 pandemic.