Content Creation and Visual Storytelling for Creatives (Short Course: ONLINE)

CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES 

In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market.  This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms.  More importantly, to exercise the skill of integration, the ideas generated in the process will then be translated and executed into visual narratives that utilize techniques in creating videos and other tools to effectively convey the designer’s message to the intended target customer. 

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The semester begins in MARCH 2023

This course runs for 1 semester or approximately 4 to 5 months. 

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Schedule: March 8 - July 12, 2023 | Wednesday | 6:00 PM - 9:00 PM

NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.

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Faculty:

Shaira Mariel Habon

Shaira Habon is a graduate of Miriam College, (Bachelor’s degree in Communication, Cum Laude) and De La Salle College of St. Benilde (Professional degree in Marketing Management, Merit Awardee). Currently she is finishing her Masters degree in Communication at the Ateneo de Manila University. She has worked for companies such as the Magsaysay Group, Nine Fresh Asia, IEF Philippines and other brands focusing on both Marketing Communications and Management. She has also been creating online content and collaborating with both local and international brands for the past 6 years. Currently she is teaching several Communication and Marketing subjects at the National University, MINT College and SoFA Design Institute. Concurrently, she is also the digital marketing head of Unarosa and Vive Live Australia. 

Gosh Cedric Mangampat, MMC  

Gosh Mangampat is a graduate of Bachelor of Arts in Multimedia Arts from De La Salle - College of St. Benilde, Cum Laude Last year, he completed his Master’s degree in Marketing Communications at De La Salle University - Manila. 

With a year and a half of experience in retail marketing, he is proficient in marketing and content creation, events, sales, and public relations. He is also a college lecturer at De La Salle - College of St. Benilde for about three years already, under the School of Design and Arts, New Media Cluster. There he teaches graphic design, introduction to multimedia arts, film production, and post-production.

As a graphic designer, motion graphics artist, and photography freelancer, he has worked with private individuals, organizations, and brands over the past few years. Some of his works were for SM Shoes and Bags, DEPED DRRMS, Jollibee World Corporation, Sanofi, and Miss World Philippines.

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