Fashion Marketing & Promotion involves the study of fashion marketing management concepts, which include planning, market analysis and marketing communication. Fashion advertising, retail promotion and public relations will also be thoroughly discussed and practiced in the course.
The course will allow students to learn marketing concepts, processes and strategies, which are integral in the operation of a successful fashion business. Apart from marketing management course work, students will be extensively exposed to the world of fashion promotion, advertising and public relations in order for them to gain a better understanding of the roles and responsibilities of a fashion marketer.
For S.Y. 2021-2022, this program will be delivered through the SoFA C.R.E.A.T.E. (Collaborative Remote Experience through Art and Transformative Education) Program.
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Outcomes:
- To teach students the fundamentals in preparing a marketing plan
- To introduce the various forms of traditional and non-traditional advertising
- To encourage the students to develop an analytical and creative mind in formulating sales promotion plans, advertising campaigns and public relations strategies specific to fashion retailers
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The semester begins on the week of September 6, 2021.
This course runs for 1 semester, or approximately 4 to 5 months.
In order to allow students to ease into remote learning methods, the semester will kick start with a series of SoFA CREATE onboarding sessions and kick-off period.
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Schedule: Fridays | 12:00NN - 3:00PM
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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Payment Terms:
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 17,624.25
- 2-Part Installment Plan
- Upon Enrollment: PHP 9,562.13
- November 1, 2021: PHP 9,562.13
For students availing the 2-part Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email admissions@sofa.edu.ph.
NOTE: Tuition and applicable fees for this course have been adjusted for the 1st semester of S.Y. 2021-2022 in view of the effects of the COVID-19 pandemic.