Filipino Branding & Identity Masterclass
Filipino Branding & Identity Masterclass
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Filipino Branding & Identity Masterclass

Regular tuition
₱21,000.00
Sale price
₱21,000.00
Regular tuition
Closed
Unit price
per 

Designed for creatives under the creative economy, the program is anchored on the  principles of Nation Branding in setting & implementing measurable metrics &  standards for globalization of the Filipino Brand & Identity.

The Filipino Branding & Identity Masterclass is a 10-day intensive, informative & creative course that teaches students the concepts behind the curation of successful Creative Filipino brands that offer products & services primed for the Global market. Divided in to 2 modules of 5 sessions each, the student will undergo a process of Reflection, Discovery & Articulation that’s firmly rooted in Philippine Culture, Anthropology, Philosophy & Art together with Design Thinking to transform & align a brand’s ethos, visual identity, structure and communication with global standards of Nation Branding.

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Schedule:  

October 5 - December 7, 2021 | Tuesday | 6:00 PM - 9:00 PM

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Outline:

PART 1: REFLECTION 

SESSION 1 

  • An Introduction to Philippine Art History: People, Culture &Society
  • Mapping & Defining the Brand Problem  
  • Assessment Activity: Pin-ups & Critique 

SESSION 2

  • Philippine Literature, Music & Dance: Attracting by Voice, Words & Gestures  
  • Research Design for Writing (Content or Copy) & Image-making  

SESSION 3 

  • Exploring Everyday Images: Philippine Visual Art & Commercial Art
  • Assessment Activity: Pin-ups & Critique 

 

PART 2: DISCOVERY 

SESSION 4

  • Crafting Strategy & the Creative Brief to Attract an Audience to the Ethnic Exotic  
  • Case Study: The True, the Good & the Beautiful
  • Assessment Activity: Pin-ups & Critique 

SESSION 5

  • Nation Branding as a strategy 
  • Case Study
  • Assessment Activity: Market Research: Brands with Strong Core Brand  Concepts & Strategy  

SESSION 6

  • Philippine Aesthetics: Singularly Authentic, Beautiful & Proud
  • Presentation: Forming a Core Brand Concept to Communicate a Focused  Strategy  

 

PART 3: ARTICULATION 

SESSION 7

  • Philippine Style: A Visual & Emotional Experience 
  • Case Study
  • Assessment Activity: Pin-ups & Critique 

SESSION 8

  • Determining Basic Design & Content: Practical Visual & Verbal Applications in  Chosen Media 
  • Assessment Activity: Breakout session 

SESSION 9 

  • Activity

SESSION 10 

  • Panel Presentation

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Payment Terms:

Enrolling students have the option to settle tuition for this course in full, or avail our 2-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.

  • Full Payment
    • Upon Enrollment: PHP 21,000 (USD420 for non-Filipino students)
  • 2-Part Installment Plan
    • Upon Enrollment: PHP 11,250
    • November 5, 2021: PHP 11,250

For students availing the 2-part Installment Plan, succeeding payments may be settled directly with our Finance Office. Failure to pay the balance on the due date will result to closure of student account and withdrawal from the program. 


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Course Structure: The workshop will be done via distance learning through applications like Zoom and Google Classroom.

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Faculty: Dr. Corinne Romabiles

Corinne Romabiles, a professor of art & communication among Engineering, Multimedia Arts, Digital Cinema, IT & Business students in Mapúa University. She is also is currently affiliated with the Innovation & Business School of the Asian Institute of Management teaching Philippine Branding and Art-Science Thinking. She is the Creative Director of Idiyanale & freelances as a Visual Merchandiser. She has worked for SM Dept. Stores, Levis & Dockers, Tesoro’s Inc., the DTI’s One-Town, One-Product Project and specializes in retail atmospherics & window displays for Philippine Souvenir Stores. She trained in Visual Merchandising, Branding & Advertising at the Fashion School of the Academy of Arts in San Francisco, California in 2012 & 2015. She has a PhD in Philippine Studies, major in International Relations and has an MA in Art Studies, major in Art History.

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Certificate of Attendance will be given to each student who has successfully completed the program.

Non-Refundable & Non-Transferable. Please be informed that once the Workshop has started payment for the program will be non-refundable and non-transferable.

Name Registration. In order to properly enroll to the Workshop the name to be registered should be the name of the student.

 

MATERIALS & EQUIPMENT REQUIREMENTS

- Stable internet access

- Webcam

Contact Us 

Our lines are open and our education consultants are ready to assist you.

Contact us via:

  • Email: admissions@sofa.edu.ph
  • Mobile: +63 917 501 8136 / +63 917 539 7574 / +63 917 595 9428