As the fashion industry becomes more and more digital, creatives must find ways to distinguish themselves in a very competitive market. SoFA’s one-semester Certificate Program on Personal Branding and Digital Influencing which focuses on how fashion players navigate the intersection of credibility, expertise and persuasion in furthering one’s influence in the industry. A deep understanding of oneself and one’s branding and differentiation and the skillful communication of these with the complementary skills of digital marketing and PR, content creation and visual storytelling helps a creative impress his value to his target market and the fashion industry as whole
For S.Y. 2021-2022, this program will be delivered through the SoFA C.R.E.A.T.E. (Collaborative Remote Experience through Art and Transformative Education) Program.
This course runs for 1 semester or approximately 4 to 5 months. The semester begins in February 2022.
PERSONAL BRANDING FOR CREATIVES
This course shall be divided into the stages/ modules as the students’ roadmap in building their Personal Brand as follows: 1) Personal Brand Vision that is rooted in their Life Purpose, Passions and Values. 2) Personal Brand Goals & Objectives as manifestations of their Personal Brand Vision. 3) Personal Brand & Industry Audit to ground goals vis-à-vis their current realities. 4) Personal Brand Strategy that will help bridge current realities to reach their goals & objectives. 5) Personal Brand Action Plan that translates their Personal Brand Strategy into actionable steps towards meeting goals. 6) Personal Brand Narrative as the backbone of how they will communicate their Personals Brand 7) Personal Brand Look Book which will serve as the visual translation of their Personal Brand. 8) Personal Band Communication Plan will be the actual implementation of their Personal Brand Narrative. 9) Personal Brand BluePrint will serve as the single document that encapsulates their Personal Brand. This course provides the theories, underpinning knowledge, and practical applications, supported by research to help create, communicate a marketable Personal Brand.
DIGITAL MARKETING FOR CREATIVES
Digital Marketing is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry. From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.
DIGITAL PR FOR CREATIVES
In the digital age, public relations have evolved significantly, and the traditional online world rules of PR are ineffective in an online world where brands are expected to develop and nurture direct relationships with stakeholders. In addition to building working relationships, this course also highlights the interplay between the art and the science of digital PR by examining its nature, operation, functions, and the various functions used for it. More importantly, it delves into how ethics and creative messaging go hand-in-hand when it comes to creating a responsible practice.
CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES
In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market. This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms. More importantly, to exercise the skill of integration, the ideas generated in the process will then be translated and executed into visual narratives that utilize techniques in creating videos and other tools to effectively convey the designer’s message to the intended target customer.
Schedule:Personal Branding for Creatives | Wednesdays | 6:00PM - 9:00PM
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan or Bukas Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 56,322
- 2-Part Installment Plan
- Upon Enrollment: PHP28,911
- May 1, 2022: PHP 28,911
- 12-Part Installment Plan (via Bukas)
- Your monthly payment will be computed and reflected on your account on the Bukas website or app. (https://bukas.ph/partners/sofa/)
- If you select this installment plan, please choose "Bukas Tuition Installment Plan" as your mode of payment upon checkout.
For students availing the 2-part Installment Plan or the Bukas Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email firstname.lastname@example.org.
NOTE: Tuition and applicable fees for this course have been adjusted for the 1st semester of S.Y. 2021-2022 in view of the effects of the COVID-19 pandemic.