With the perspective of pushing the potential of Filipino creatives and the entire creative economy, this info session is anchored on the principles of Nation Branding in setting & implementing measurable metrics & standards for globalization of the Filipino Brand & Identity
This 1.5 hour workshop is intended to support its attendees as they undergo a process of Reflection, Discovery & Articulation that’s firmly rooted in Philippine Culture, Anthropology, Philosophy & Art together with Design Thinking in transforming & aligning a brand’s ethos, visual identity, structure and communication with global standards of Nation Branding
Schedule:
June 19, 2022 | Saturday | 9:00 AM PHT
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FEE:
EARLY BIRD PRICING - From Dec 17, 2021 - January 31, 2022:
- Series of 3: All webinars: P4,000
- Planet parenthood: Raising resilient children: P1,500
- Brand U: Transforming oneself in the digital age: P1,500
- Tatak Pinoy: Transcending Philippine fashion and culture to the global market: P1,500
REGULAR PRICING - From February 1, 2022: Stocks available only until February 15, 2022
- Series of 3: All webinars: P5,000
- Planet parenthood: Raising resilient children: P2,000
Stocks available only until March 18, 2022
- Brand U: Transforming oneself in the digital age: P2,000
Available only until April 15, 2022
Tatak Pinoy: Transcending Philippine fashion and culture to the global market: P2,000
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Course Structure: The webinar will be done via distance learning through the application, Zoom.
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Speaker: Corinne Romabiles
Corinne Romabiles, a professor of art and communication has long been trying to pursue Filipino Design Thinking. She founded a creative studio & consultancy called Studio Idiyanale in 2017 and has since been involved with projects that mix the fine arts with the hard sciences. Idiyanale, based in Manila, crafted an Agham-Arte agenda inspired by the teachings of Harvard professor & Artscience founder, David Edward's which evolved into Studio Idiyanale, an “art & science lab” that experiments within a triad design-business-technology perspective. Using Agham-Arte’s ideation process, the studio pioneered a Philippine Branding methodology. Idiyanale’s creative approach is likewise anchored in the principles of Nation Branding - a business strategy used by countries that synthesizes key forces (political-economic, artistic-cultural & historical-social) at play in a highly visual & global marketplace.
Idiyanale employs a Filipino design-thinking--a kind of art-science thinking process which makes possible “styling” next-generation Filipino products that will appeal to both local & international tastes using a 'metric system’ that can qualitatively measure a local product’s success & sustainability in a global business-tech environment.
Corinne Romabiles has worked with doctors from Philippine General Hospital, Ramon Aboitiz Foundation and Lopez Group Foundation, among others.
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Non-Refundable & Non-Transferable. Please be informed that once the Webinar has started payment for the program will be non-refundable and non-transferable.
Name Registration. In order to properly enroll to the Webinar the name to be registered should be the name of the student.
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MATERIALS & EQUIPMENT REQUIREMENT - Stable internet access - Webcam |
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Contact Us
Our lines are open and our education consultants are ready to assist you.
Contact us via:
Email - admissions@sofa.edu.ph
Mobile - +63 917 501 8136 / +63 917 539 7574 / +63 917 595 9428